Executive Summary
1.0 COMPANY BACKGROUND
1.1 Description of the Business
1.2 Vision & Mission Statement
1.3 Business Objectives
1.4 Value Proposition
1.5 Critical Success Factor
1.6 Current Status of Business
1.7 Potential Challenges in the Business Industry
2.0 MARKETING PLAN
2.1 Description of Products & Services
2.2 Product or Service Delivery Strategy / Packaging
2.3 The Opportunity
2.4 Target Profile
2.5 Competition (Table: Competitive Analysis)
2.6 Pricing Strategy
2.7 Marketing & Promotion Strategy
2.8 Distribution
2.9 Sales Method
3.0 PRODUCTION / OPERATIONAL PLAN
3.1 Description of the Location / Factory
3.2 Raw materials / Consumables needed
3.3 Production Process / Techniques
3.4 Legal Environment
3.5 Labour
4.0 ORGANIZATIONAL & PERSONNEL PLAN
4.1 Ownership of the Business
4.2 Profile of the Entrepreneur
4.3 Key Management Staff / Support Personnel
4.4 Summary of Salary Schedule
4.5 Organogram / Organizational Structure
5.0 BUSINESS MODEL CANVASS (BMC)
6.0 BUSINESS RISK & MITIGATION
6.1 SWOT Analysis
7.0 FINANCIAL PLAN
7.1 Financial Assumptions